I only complain if it can improve the situation, or if they deserve it.
For example:
- No point in being angry with the cashier/teller for the long lines at checkout because it is not their fault - should complain to management as they are the one who schedule manpower within their company. Be reasonable if the sudden surge in customers is due to something out of their control (such as a storm or power failure).
- No point in yelling at customer service on the phone for keeping me on-hold for 30 minutes everytime. Vote with your feet and change supplier / company, then send in a letter telling them that they have lost a loyal customer by their cost cutting and poor planning.
- No point in complaining about the poor service / repair records of the lift at where you live. Join the owners' association (or Body Corporate as it is known in Australia) and work on making positive changes. Sometimes, it is only when you attend the meetings and listen to other people's complains, you realise that management has to face a lot of problems too.
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