In September 2004 the Jacob’s brand was sold by Danone to British-based United Biscuits, who have restored some of the traditional elements of the Club biscuit, including the two-layer packaging, with an inner foil wrapper, and an outer paper wrapper. At present they have not returned to the double-biscuit structure of the bar itself. The Irish part of the company was sold to Fruitfield Foods, to form Jacob Fruitfield Food Group, which has led to legal battles over the use of the Jacob\'s brand name.
Recently over the last year the name of Jacob\'s has been removed from the packaging of Club and replaced with Mcvities. This is part of a major re-branding by United Biscuits to move their savory products under the Jacobs brand and sweet products under McVities.[5]
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