I bought the whole set for $3x,xxx. I think the content is better than Disney. If you are interested in Noddy set, I can share with you. My baby likes the touch and play cards.
I went to their Mong Kok branch last week, the staff said their sole agent license will expire soon, so they are doing promotion, HK$25,000 for the full set.
I scare there is no after sales service after I buy la !