I am using it. If you don't want bubbles, put it after water prepared. Otherwise, i think every brand has bubbles when you are adding it when preparing water.
I am using the bubblesoap since my son is 4- month old, as he got severe eczema over his face and dry skin on both feet. Bubbles abundant if squeeze during water preparation. I agree and strongly recommend to squeeze the soap after water is prepared. Just use our fingers to stir up some bubbles is good enough!